As twilight settled across rural Warren County last Friday, people with lawn chairs gathered in a barnyard
at Chaney's dairy farm west of Bowling Green for "Ice Cream and a Moovie."
Chaney's Dairy Barn is not just for Jersey cows anymore. Its "moo" has gone to the movies that now are
shown on the south end of the barn after dark — while ice cream and sandwiches are being served from
the shop inside.
"If this 'Ice-Cream-and-a-Moovie' thing continues to take off, I'm going to have to worry about where to
put people," said Carl Chaney. "We figure we had over 300 for 'The Wizard of Oz' last week."
"Agritourism" is growing from an obscure footnote of the farm economy into a cash crop at Chaney's and
a number of other farms across Kentucky and Southern Indiana.
Chaney's ancestors settled on the farm in 1888, and his father, Jim, now 84, began milking Jersey cows
on the place in 1940. Carl and his wife, Debra, with their three children, Jessica, James and Elizabeth,
took over operation of the dairy about 15 years ago.
"Now we're getting good milk prices, but a year ago we were selling our milk for the same price we were
getting in 1978," said Carl Chaney. "As our daughter, Elizabeth, said in a 4-H speech: We either had to
get bigger, get out or do something different."
After researching agritourism in several states, the Chaneys decided to supplement their dairy operation
with an ice cream parlor and sandwich shop in a new barn near the highway, and to open the farm to
tours.
Family-oriented movies, which are shown every other Friday night through August, are free, but
customers line up to buy Debra's sandwiches and potato soup — and for nearly 30 flavors of ice cream
and a variety of sundaes, shakes and giant specialty desserts.
Chaney's Dairy Barn uses peaches from local orchards and Kentucky-grown pecans and strawberries for
its ice cream, as well as Kentucky meats, cheeses and other "Kentucky Proud" products in sandwiches
served on homemade bread.
A second Chaney's Dairy Barn store has opened in Bowling Green. The family has developed a "Big Red
Rumble" cake and ice cream dish especially for Western Kentucky University. Although the ice cream is
currently made with a special dairy mix from Flavo-Rich, the family hopes to eventually process milk from
its own dairy for use in its ice cream.
"It's an example of how farmers throughout the state are looking for new ways and new markets to
enable them to stay on the land by doing things in a completely untraditional manner," said Bill Clary, a
spokesman for the Kentucky Department of Agriculture.
More than 7,000 schoolchildren will visit the Chaney farm this year to see how milk and ice cream are
produced, and how dairy farm families make a living.
"A lot of them don't realize that bread and pizza crust comes from wheat, or that ice cream comes from
milk ... and when I put the milkers on the cow and they see milk come through that hose, it's like my
reaction when I saw the Grand Canyon," said Chaney.
Chaney's Dairy Barn is open seven days a week and is on U.S. 31W, six miles south of Lost River Cave
at Bowling Green.